First’s Seller Stars help you to focus your time on individuals that are more likely to sell their home in the next 6-12 months. First’s technology monitors hundreds of data points on almost every household in the US, and from this data can predict which households are most likely to sell their home this year. This means that you increase your odds of talking to a seller by up to 3 times when you connect to someone identified as a likely seller by First. To determine how likely someone is to sell their home we track hundreds of factors on both the person, household, and the property. It is similar to a realtor knowing that a house only has 2 bedrooms, the family that lives in the home just had their 2nd kid, and the owner just got a raise. But imagine all the hundreds of thousands of different combinations like this that drive selling behavior. Our machine learning is constantly trained on these and uses them to determine the propensity for a homeowner to sell in the next year.
On average, 1 in 20 homeowners sell their home each year. With First about 1 in every 6 people you connect with will express interest in selling their home this year. Seller Stars show you who is most likely so that you can focus on the right people and win business more efficiently.
We do not include online search behavior in our machine learning today. This data can be predictive, but it also can be too late. By the point someone is actively searching for a home they have likely chosen an agent. The combination of the two, however, can be powerful. We are looking forward to working more closely with the booj team on their lead score to help you be even more efficient with your time.
We refresh scores monthly, and remove stars from a contact for 6 months after they sell their home.