No, many 3-star contacts will not sell their home this year. We know with great confidence that in aggregate 1 out of 6 of your 3-star contacts will sell their home this year. However, this can often feel like the scores aren’t accurate, because 5 out of 6 will not sell. Also, some of those that will end up selling will not have decided they will sell when you reach out, though they may later (and maybe you can help them start thinking about it).

It is important that we remember that First is a predictive model that is designed to make your outreach more efficient, not perfect. And it’s also important to remember that 100% of your contacts will appreciate that you took the time to reach out (well maybe more like 90% ;-) )!